FIRST ORIGINAL CINO PLAY: ROWLAND SCHERMAN’S PHOTOS OF REHEARSAL OF JAMES HOWARD’S “FLYSPRAY,” 1960.
Wendell Stone in his Caffe Cino book says:
“Howard satirized Capitalism and military proliferation: ‘The play is set in a desolate bombed out area of the world; James Howard played a man who sold fly spray after the devastation….He gave a pep talk…encouraging them to buy this fly spray and everything would be all right.’ The production ended with the detonation of an atomic bomb so realistic that passresby sometimes would file a report of the explosion with the police. After Flyspray‘s run at the Cino, it played at different socialist events and radical rallies around New York City. Despite the play’s success, however, Howard left New York to enter graduate school.”
The above shot of the front of the room shows the giant coffee-grinder smack in the doorway, as it is in the 1961 BEN MARTIN photo below. The “Caffe Cino” sign by the grinder seems to be in KENNY BURGESS’ handwriting.